Welcome
to the flavourful world of O Chicken, where passion meets innovation to redefine the Korean Fried Chicken experience. As the founder of O Chicken, I embarked on a journey to fill a market gap, driven by my love for authentic flavours and a commitment to quality. Today, I am thrilled to share our story with you through this franchise booklet.
At O Chicken, we believe in more than just serving food; we aim to create unforgettable moments with every crispy bite. Our dedication to excellence is evident in every aspect of our business, from sourcing the finest ingredients to perfecting our secret recipes.
As you explore the pages ahead, envision yourself as part of our growing family, sharing in our success and contributing to the legacy of O Chicken. Together, let’s continue to delight taste buds and spread joy through the irresistible allure of Korean Fried Chicken.
Thank you for considering O Chicken as your franchise opportunity. Here’s to a future filled with flavour, innovation, and endless possibilities.
Never forget:
: K+FC =
Korean Fried Chicken
O CHICKEN
is a fast-casual dining experience that specialises in comfort food, offering a variety of dishes such as fried chicken, salads, burgers, and wraps. Its signature offering lies in its perfectly crispy fried chicken, served with a homemade Korean-flavored sauce that tantalises the taste buds.
Exciting
Captures the vibrant energy of Korean cuisine.
Comforting
Reflects the warmth and satisfaction of comfort food.
Delicious
Evokes the mouthwatering appeal of perfectly crispy fried chicken.
Approachable
Conveys a friendly atmosphere for fast-casual dining.
Contemporary
Reflects the modern Australian taste for diverse culinary experiences.
Fusion of Flavours
Combines Korean-inspired dishes with familiar comfort food options, appealing to a modern Australian audience.
Quality-driven
Emphasises the commitment to using high-quality ingredients and homemade sauces across its entire menu, including sides, salads, and burgers.
Fast-Casual Convenience
Provides a quick and convenient dining experience without sacrificing taste or quality, catering to the busy lifestyle of modern Australians.
Unique Selling Point
Stands out with its signature homemade Korean-flavoured sauce, while also offering a broader range of sides, salads, and burgers, setting it apart from traditional fried chicken establishments.
Millennials and Gen Z
Attracted to the fusion of bold flavours and trendy fastcasual dining experience, along with a diverse menu that caters to different tastes.
Food Enthusiasts
Appeals to individuals who appreciate unique culinary experiences, homemade sauces, and a variety of menu options.
Urban Dwellers
Targets those seeking convenient dining options without compromising on taste and quality, resonating with the urban Australian lifestyle.
Social Media Savvy
Appeals to individuals who enjoy sharing their dining experiences and discovering new food trends, particularly within the modern Australian food scene.
OUR PROMISE
- Product Development
- Central Supply Kitchen
- Staff Training & Recruitment
- Strategic Marketing
- Efficient Design & Shop Fit-out Team
- Support
- Sourcing From Paddock To Plate